I create successful direct mail, interactive promotions and direct response TV for the world's leading publishers and corporations.
My work has won the prestigious Gold Folio Award for publishing circulation promotions three years in a row, along with a DMA Gold Echo Award and numerous other industry awards.
Accomplishments include writing control packages and new product launch packages for companies from American Express, Audi, Avon, BusinessWeek, Comerica Bank and Conde Nast to ESPN The Magazine, Franklin Library, History Book Club, NFL, Playboy, This Old House, Time and TV Guide.
I feel that to be truly creative, you have to first think strategically. Without a solid offer, clear objective and easy-to-follow incentive, it's not creative - because it won't sell.
Experience has taught me that the work on the backend is as crucial as the presentation. My art directors and I meet deadlines and get things done.
When you hire me, I'm the person you work with. I write all the copy – and work directly with my art directors. Creating is my passion. Selling is the goal. A satisfied client is the ultimate reward.
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